, Inc.

Oct 1, 2010

Cosmo's new Fun Fearless Female global campaign

Cosmopolitan Magazine's new Fun Fearless Female campaign features you! In a world where social media has truly gone global, Cosmo decided to make their readers feel special by making them a part of their newest campaign video. The big idea is that viewers can go to and the site will put your Facebook photos into a simulated photo shoot video, which you can then share with friends online. The video features you arriving at the Cosmo offices and getting your makeup done by a professional artist, and then off you go to your photo shoot. Then your face, and your friends' faces, appear all over billboards in Times Square, on taxi cabs, on subway kiosks... anywhere you can imagine. After seeing "your name in lights" in the video, you can enter for a chance to win a trip to NYC to be in an ACTUAL photoshoot.
So go on, be a Fun Fearless Female and try it out. Check out what your face would look like under the bright lights of this great city. It only takes a few minutes, and it's totally worth it if you actually win!
Campaign image courtesy of Cosmopolitan Magazine.

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