Take a look at the limp scenario I was working with before the cut:
|Yikes! I didn't realize quite how badly I needed a haircut before seeing these pics.|
|Ward and I, mid-cut.|
|The finished product|
Ward used nothing in my hair while cutting. We prepped my hair with Living Proof Full Shampoo and Conditioner, but nothing else.
After my hair was cut, Ward applied a tiny amount of Amp to my damp hair. I mean, a teeny-tiny amount. I really didn't expect it to do that much, but....
Holy volume! After applying a small amount of Amp to my damp hair, he blasted it with a blowdryer, and that was basically it. He used another tiny bit of Amp on the ends once the hair was dry to make it all messy and piecey, but no other products were used. I'm officially obsessed. I took a few minutes of Ward's time to find out about this amazing product, and here's what I learned:
-The stiff resins used in most volumizing products, besides Living Proof's, can easily break, so the blow-out or style that you worked so hard on doesn’t stand a chance against everyday forces like wind, humidity, and touch.
-Many styling products have heavy ingredients, like silicone, that weigh hair down and attract dirt, so hair needs to be washed and styled constantly, damaging the hair.
-Amp is different because it relies on Meta-Volume TechnologyTM, a revolutionary complex of polymers containing PBAE. PBAE is a Living Proof-patented technology that deposits microscopic thickening dots to build up space and texture between hair strands transforming them to act like thick hair strands.
-The Living Proof technology of PBAE is so flexible and re-formable, hair is never stiff or frozen, only touchable and movable, unlike the resins used in other products.
-Amp can be revived using fingertips or a brush on the second day. No additional product is needed.
-Amp is great for short to shoulder length cuts with layers, but can be used anyone wanting more volume, texture, and definition.
-Like all Living Proof products, it's safe for colored or chemically treated hair.
-Amp is even more effective when layered with Living Proof’s other products, like Frizz, Full, Straight, Restore, and Prime.