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Feb 12, 2012

New York Fashion Week: Mara Hoffman AW2012

The Mara Hoffman show was a Shaman Cowgirl theme, but still ethereal and flowy in typical Mara Hoffman fashion.  Lots of hats and head-pieces were worn, and there was a lot of intricate beading and printwork on the clothes.  The attention to detail was amazing without being overdone.  Once again Mara made an extremely wearable and feminine collection.
Here's a look backstage to see what was done with the hair and makeup:
Tigi lead stylist, Nick Irwin, wanted to created a wind-blown effect with the hair, almost as if they were riding on horses through the desert.  With all the hats, stylists wanted the top of the hair to remain sort of flat, but have big volume at the ends, so the following setting process was not started at the root of that hair, but a few inches away from the root.  The hair was Flat Set, meaning that hair was coiled around the finger, pinned with flat pins, and then pressed with a hot straightening iron.  Tigi Catwalk Your Highness Hairspray was used to help set the hair before it was pressed with the iron (just enough to help set it, but not enough to saturate the hair).  After allowing the set to cool, the hair was taken out of pins and brushed out with a Mason Pearson brush, and finished with Tigi Session Series Finishing Spray.

Lottie, the lead artist representing MAKE UP FOR EVER, gave the models a beautiful bronze glow.  She started by using HD Foundation to create a smooth canvas and then sculpting the cheeks with  Mat Bronze.  To create the sun-kissed effect she used Shine On Powder from the tops of the cheeks to the temples.
For the eyes Lottie used a combination of MAKE UP FOR EVER Eyeshadow #17 (Espresso) and Aqua Cream #14 (warm brown shimmer).  The shadows were blended with Star Powders #922, #930, and #946 (copper and bronze tones).  Using a wet brush she applied Metal Powder #2 to the corners of the eyes and then lined inside the water lines with Khol Pencil #9.  A thick coat of Smoky Lash finished the beautiful sun-kissed look.

The final product (photos below courtesy of

My favorite dress of the collection! 

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