, Inc.

Apr 13, 2016


MAKE UP FOR EVER is introducing the newest addition to their Aqua line; Aqua XL Pencils.  XL stands for extra long wear, which, knowing how long-lasting the original Aqua pencils are, is an incredibly long-wearing eye liner.  The liners are waterproof, sweat proof, and smudge proof. 

The pencils go on super creamy because of a combo of a new dry oil formula and mango butter. 
There are 20 shades, which are a mix of matte, satin, diamond, iridescent, and metallic formulas (indicated by the letter at the beginning of each color name.  S= satin, ME= metallic, etc). 
From left to right: M10 (matte black), D12 (diamond black), M14 (matte dark grey), M16 (matte white), S20 (satin teal), M22 (matte navy), I24 (iridescent teal), M26 (matte sky blue), M30 (matte mint), I32 (iridescent dark green), and I34 (iridescent bright green). 

From left to right: I36 (iridescent green/brown), M40 (matte yellow), ME42 (metallic bronze), S50 (matte taupe), M60 (matte chocolate brown), D62 (diamond brown), M80 (matte dark purple), I90 (iridescent purple), and M92 (matte light purple). 
Photo courtesy of MAKE UP FOR EVER

MAKE UP FOR EVER's new spokesmodel for the campaign is Charli XCX because of her bold stage presence and fun-loving attitude.  Also, who better to showcase a waterproof/sweat proof eyeliner than a pop star that is always performing on stage.   
Aqua XL pencils will be available in May at Sephora stores for $21 each. 

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