When I heard that Jen Atkin was launching her hair care line, Ouai, I was one of the first minions in line (aka online) to buy the product. If you don't know who she is, she's the reason that celebs like the Kardashians, always look on point. Now I'm not someone who automatically buys something that a Kardashian sister has endorsed. I don't even own a single Kylie Lip Kit. I am sort of obsessed with Khlo Money, but I digress. The thing is, whether you're obsessed with them or not, their hair is flawless. Always. So, naturally, when I found out that their hair guru, Atkin, was launching the line I was READY. I was honestly hoping it would be "just ok" so I wouldn't have to feel like I was always spending my money on it. The thing is, it's perfect for my hair. To the point where I'm contemplating throwing out a ton of my other products. I have fine hair, but the ends are dry and frizz-prone. I need body and texture, but also moisture. Well, kids, this stuff could be my holy grail. I've been using it for a few weeks now and I've been having some of the best hair days of my life, but I've put in next to zero effort.
Full disclosure, I don't need another beachy wave spray in my life, but of course I went out and bought the Ouai Wave Spray. You know what? I have zero regrets. It gives you a nice matte finish liked you'd expect from this kind of spray, but it feels a LOT less crunchy. Oh, I should mention here that Atkin put up a bunch of how-to videos on her site, so if you're sort of hair-inept, like me, you can enjoy those. There's a couple videos about creating beach waves with this product that have basically made this lazy girl's dreams come true.
The Finishing Créme is supposed to give a "model off duty" kind of finish. It adds a little smoothing and shine, but still with texture. Nothing too overdone. Again, lazy girls? You can thank me later. This protects from heat styling, but mostly I've been using it on my hair when it's dry and/or styled already.
The Texturizing Hairspray is like a texturizer/hairspray/dry shampoo hybrid. It's like Oribe's Dry texture spray except with more of a hairspray hold. And more volumizing. You really don't need a lot of it to get great volume.
The Dry Shampoo is VERY texturizing. If you're not someone who is into texture and volume... well, first of all, why the heck not? But if you don't like texture and volume, then you won't like this formula. Which is a shame, really, because it doesn't leave any white residue.
My favorite product of the line, hands down, is the Hair Oil. I've been using it every single day now since I bought it (I'm guessing it's been about 1 1/2 months). I have a
lot of trouble finding an oil that moisturizes my frizz-prone parts, but
doesn't weigh down my fine hair. It smells incredible. It gives just the right amount of shine. It's perfection. I can't say enough good things about this oil. It can be used on wet or dry hair, and I've been using it on both since it has heat and UV protection. I use a pump on my damp hair before styling and then use another pump once my hair is dry. Now, for hair as thin as mine, 2 pumps is pretty unheard of, but this stuff absorbs into my hair in minutes and just leaves it feeling shiny and not heavy.
So, in case you haven't noticed, this line is all about voluminous, textural, sexy hair. But still somehow effortless. Everything smells clean. There's a light scent there (Jasmine?) but mostly it just smells fresh. I'm not even remotely surprised that when Atkin came out with a hair care line that it would be good, but I didn't think it would be THIS GOOD. I'm thrilled and looking forward to many good hair days ahead.