NYX store opening in the Willowbrook mall in New Jersey last night. Now, normally I never go to Jersey. This is not a snobbery thing, this is a not-having-a-car thing. But when I heard NYX was opening its first East Coast store I was 100% going to go and see it. The place is legit floor-to-ceiling makeup. It's what dreams are made of. I went home with too much stuff to discuss in this one place, so I figure I'll just talk about my favorite product I brought home. The Strobe Of Genius palette has 7 highlighting colors, most of which are great on all different types of skin tones.