Oct 27, 2015
Pat McGrath Labs Introduces GOLD 001
It's the moment we've all been waiting for. On Thursday, October 29th at 12:00 PM, on PATMCGRATH.COM, there will be 1,000 units available of Pat's first product from Pat McGrath Labs: Gold 001 ($40). First seen at the Prada Runway Show, Pat's creation is available to us just a month later. It's brilliant, really. I find it terribly annoying to have to wait until Spring 2016 for my favorite beauty launches to come out. But we get to try Pat's creation RIGHT NOW. Pat McGrath Labs is being called "a vehicle for McGrath to bring new creation and discovery quickly to the public while she continues to work on the development of a complete makeup brand, which she plans to launch in late 2016". So not only are we getting a little taste of her innovations right this second, but we know that a full line is coming. Hold on a second while I jump for joy. Be right back…
Ok, I'm back. So more about Gold 001. This product comes in a gold foil bag that contains the gold pigment, a spatula, a mixing liquid, a second container, and it's all packed in couture sequins. Gold 001 is a highly intense, shiny pigment, so Ms. McGrath is encouraging users to experiment.
“GOLD 001 looks like pure metal, foil, gilding, brilliance,” says McGrath “I have been working in the labs for years to see a pigment with this finish – I knew once I touched it that it was major; there is something magnificent about its pure form that leaves me breathless.”
So there you have it, folks. The time is finally here in just 2 days!