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Apr 22, 2015

Earth Day Beauty: Kiehls for Recycle Across America

In honor of Earth Day, Kiehl’sSince 1851 is donating $50,000 to Recycle Across America.  The funds are coming from Kiehl’s Limited Edition Label Art series, with art from Elizabeth Olsen and Maggie Q.  100% of the net profits from the Limited Edition Creamy Eye Treatment With Avocado will go to Recycle Across America, adding to the $250,000 that Kiehl's has already raised for the program to supply recycling labels to school districts across the country. 

The Limited Edition Creamy Eye Treatment with Avocado series features designs by Elisabeth Olsen and Maggie Q, inspired by their individual visions of social responsibility.  Both designs were created in collaboration with artist Fernando Mastrangelo, of AMMA Studio in Brooklyn, who is known for his work with everyday materials like salt, coffee, and sand.  The labels are beautiful, but the insides of the jars are just as special.  This thick, creamy eye treatment is made with Avocado oil, Vitamins A & E,  Shea Butter, and Beta-Carotene.  It's full of great fatty acids and moisturizers because of the ingredients, but there's also a unique structure to the cream that causes it to feel creamy going on, but then releasing a burst of a refreshing sensation for the under eye area.  It's the perfect combo of staying in place and not running into the eyes, but absorbing well into the skin.  It's free of colors and fragrances, so gentle enough for the eye area, and can be worn day or night.       
To further their recycling efforts, Kiehl's stores across the county will be encouraging customers to "Recycle and Be Rewarded!".  This is a program where patrons can return their empty Kiehl’s bottles, tubes, and jars for recycling, in exchange for product.  Since 2009, Kiehl’s has recycled over 2,500,000 bottles through the program. 

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