Ok, ok, we all know I'm slightly obsessed with Illamasqua. But I'm really excited about their new fall collection. It's not just because the product is awesome. I always expect their product to be awesome. This time I'm particularly excited about their ad campaign featuring real women. Not models. It's not a campaign of "plus size models" that are really only like a size 10. I'm talking REAL women. Women who have raised children, who've held down jobs, who know that real beauty isn't just blonde hair and blue eyes, but rather a few wrinkles from the laughter, smiles, frowns, and tears of a life well-lived. The campaign will feature women, young and old, who aren't models, but they are makeup fans and they are certainly beautiful. Here's a sneak peek below at some of the women of the campaign:
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Photos courtesy of Illamasqua. |
Anyways, enough about the campaign. Let's discuss the product that is in the Generation Q collection, which launches September 6th here in the U.S.
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Complement palette $42.50 contains (starting from top left) Powder Eye Shadow in Slink, a cool new brown shade of Liquid Metal called Focus, a matte plum shade of Powder Eye Shadow called Forgiveness, and a new Pressed Pure Pigment named Queen Of The Night. |
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Gleam Cream in Aurora ($26)- this is a new cream highlighting product from Illamasqua in a gorgeous champagne shade. |
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Intense Lipgloss ($20 each) in Boost |
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Intense Lipgloss in Opulent |
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Lipstick ($22 each) in Magnetism |
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Lipstick in Underworld |
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Nail Varnish ($14 each) in Creator |
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Nail Varnish in Charisma |
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Powder Blusher ($24) in Allure |
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Precision Ink in Wisdom ($27.50)- this liquid eyeliner is beyond waterproof, and this new shade is a very cool antiqued gold color. It's almost got a military green undertone to it. |
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