, Inc.

May 10, 2012

Why you need to go to the makeup show this weekend

I personally don’t need someone to tell me WHY I need to go to The Makeup Show NYC this weekend.  I already know a plethora of reasons, and I will be running rampant throughout the building all weekend, snatching up great makeup and taking classes to better myself as a makeup artist.  However, some of you STILL haven’t bought your tickets, so clearly you need me to tell you all the reasons to not miss out on this weekend.  In no particular order, here are some amazing reasons why you need to purchase your ticket, like now

1.       Makeup artist Ve Neill’s “Inside the Hunger Games” seminar, Sponsored by Crown Brush (Monday, May 14, 2012 - 3:00pm-4:30pm).
I obviously read all the books and saw the movie, because it appeals to my inner geek.  But to get a chance to hear Ve Neill speak about the makeup, from the inception of the ideas, to how they are executed and translated on screen, is a rare opportunity indeed.  Her experience in film and FX makeup is both intriguing and inspiring for young artists looking to go into that field.
2.       Limited edition makeup brushes by top makeup artists.
There’s no better person out there to tell you which brushes you need to be using than a celeb makeup artist, who is constantly working on different faces trying to perfect their craft.  Each brush is $20, or you can get the full set of 13 brushes for $90.  Artists include James Vincent (whose brushes are for the detail-oriented artist), Orlando Santiago (brushes are for mastering the art of eye makeup), Jon Hennessey (for those who are trying to achieve the perfect complexion), Danessa Myricks (for transforming your face in a few easy steps), and Esterique Aidan (whose brushes are perfect for creating a smokey eye).

3.       New product launches.
There are always great new product launches to discover, but here are a few that I’m looking forward to:
Anastasia Beverly Hills – Launching exclusively at The Makeup Show is their  Lash Genius waterproof topcoat.  This colorless mascara makes any mascara waterproof.  Fantastic for those, like myself, who love a mascara but don’t love the formula running down their face a la Alice Cooper.
London Brush Company – Another exclusive Makeup Show launch is their brand new Brush Cleaner, which is naturally anti-bacterial with no harsh alcohol, acetone, or chemicals in it.   It will be available in 2 fragrances made from combined essential oils, and also fragrance free for those who react to essentials. 
4.       Oh the amounts of makeup you’ll see. 
Some brands that will be at the makeup show this year include Benefit, Dermalogica, MAKE UP FOR EVER, Embryolisse, Inglot, Kevyn Aucoin, Youngblood, Temptu, Stila, Smashbox,  and NARS (and so many more).    
5.       Education
From novice to pro, you can always further your education.  There are key note forums all day long Sunday and Monday, and also hands-on classes that you can take with working artists.  Here are some of the forums I am looking forward to:
Troy Jensen
Sunday, May 13 2012- 10:00- 11:30
You’ve seen his work on J-Lo, Gwyneth Paltrow and Katy Perry, among others. Troy Jensen has is known for giving luminous skin on every face he touches.  A versatile artist, you’ve seen his makeup on red carpets, in music videos, and editorial spreads in Vogue, Vanity Fair, Harper’s Bazaar.  And a total bonus for me, he loves writing his own blog! 
Jed Root
Monday, May 14th 2012 – 12:00 – 1:00

I mean, who doesn’t know Jed Root?  If you don’t know who he is, he started Jed Root, Inc., representing photographers, hairstylists and makeup artists. Kevyn Aucoin was the first client on his roster.  Jed now represents epic artists/hair stylists/photographers/stylists like Dick Page, Laura Mercier, Serge Normant, Ted Gibson, Alexei Hay, Mariano Vivanco, Joe Zee and so many others.  The man is a legend and there’s much to learn from him about making it in any fashion or beauty-related industry.
So have I convinced you yet to buy your ticket?  DO IT NOW.  And more importantly, see you there this weekend!

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