, Inc.

Apr 8, 2012

Models giving back (and how your purchase can help)

As if I needed another reason to buy Argan Oil.  I'm already obsessed with the hair and skin care benefits that this oil gives, but purchasing Fair Trade Argan Oil has been helping the women of Morocco since this beauty fad became popular.  Josie Maran took this to another level when launching a full line of cosmetics products that had 100% pure Argan Oil, but now she's going another huge step farther in benefiting the lives of women and children around the world.  Josie has partnered with her model buddies, Petra Nemcova and Angela Lindvall, to create 3 limited edition bottles of Model Citizen 100% pure Argan Oil that give back to 3 amazing charities.  I got the opportunity to chat with Josie and Petra at Sephora this past week and was deeply inspired by their commitment to giving back.    

About Josie's charity:
Women for Women International gives women survivors of war the tools they need to become self-sufficient. Women for Women International helps women survivors of war and conflict move toward economic self-sufficiency with a year-long program of direct aid, rights education, job skills training, and small business development. They have distributed $95 million in direct aid, microcredit loans, and other program services. Since 1993, Women for Women International has mobilized more than 250,000 women and men in 130 countries worldwide to reach out and support women survivors of war – one woman at a time.
What Josie had to say:
"We each designed a different bottle with a different label.  It's all 100% pure Argan Oil. You can see all the beautiful women [on the bottle] holding hands and supporting each other.  My charity is Women For Women International.  It's about just knowing that we're all sisters and that we all can empower each other to go out and change the world.  It's $48, the same price as regular Argan Oil and you get more Argan Oil this time, and you get to give back to a charity.  It's amazing for stretch marks, skin disease, Rosacea.  It's the most powerful healing thing on the planet." 

About Petra's charity:
Happy Hearts Fund is a non-profit foundation dedicated to rebuilding schools for children after natural disasters. HHF works during the period after emergency response is complete, implementing sustainable practices to ensure a lasting impact.
What Petra had to say:
"The charity I chose is a foundation which I have started in 2005.  The name of it is Happy Hearts Fund and Happy Hearts Fund rebuilds schools after natural disasters.  We come in when first responders are leaving. There's a gap period, and the gap can be there for 2 up to 10 years where children don't have a safe school to go to.  So we come in and rebuild schools in a disaster-proof way, and every school has a computer lab to allow for better educational opportunities and job opportunities.  We have rebuilt 57 schools around the world and this year we built 11 new schools. And that's just the beginning. There's lots of need and it's not just rebuilding schools, but rebuilding the lives of the children and rebuilding the whole  community.  And giving hope to the community.  I have been blessed to survive the 2004 Tsunami and when I recovered I went to see how we could help the best possible way, and what are the needs.  And I've seen children... they were orphans without any help.  Organizations were leaving and they were left without any support,  so I've seen the gap first hand when children and communicites are left without support.  And that's what made me start an organization which is so specific. Because so many oranizations focus on first response and no organizations focus on the gap periods."
I didn't get to chat with Angela that day, but here's some information on her amazing charity:
Healthy Child Healthy World empowers parents to protect children from harmful chemicals by expanding awareness of unnecessary toxic risks to children's health, encouraging easy actions and responsible lifestyle choices, advocating for corporate policies and government legislation that protect children from environmental health risks and engaging communities to take collective actions to create a healthier world.
About the design of her bottle: “The simplicity of the dandelion symbolizes what I would like for the future of our planet: an environment free from toxins and harmful chemicals that grows and exists peacefully, and the promise of hope for the children of the world. From an early age, we’re taught to wish on dandelions and I hope to inspire people to remember to be positive and to always look forward.” 

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