San Francisco-based sisters Jean & Jan Ford created Benefit Cosmetics, probably not knowing that today there would be Benefit Brow Bars all over Manhattan. Now they can brag about the new free-standing store in Soho where Benefit junkies can go for the full line of product and salon services. The boutique boasts the adorable ambiance that is typical of the Ford sisters’ signature style, but the affordable services are what will keep you coming back.
There is a deluxe Brow Bar that offers waxing, threading, lash applications, and lash & brow tinting. There are also more private rooms where you can get airbrush tanning and body waxing services.
I went to the launch and had my eyebrows shaped, and was then shown the magic that is Brow Zings and their new mascara: They're Real.
The Benefit boutique is located at 454 W. Broadway between Prince and Houston.
Hours of operation are Mon-Sat, 10:00 am-7:00 pm; Sun 11:00 am-6:00 pm.