Sephora.com, Inc.

Aug 31, 2011

Fashion's Night Out events in NYC (and online)




I'm sure this list will grow and grow, but here's my favorite list of FNO events for this year.
IN-STORE EVENTS

Poppy & Lauren Moffatt-
281 Mott st
6 pm - 10 pm
Meet designer Lauren Moffatt at the Poppy store, as well as blogger Cali Vintage. Live music, brewskis, and food!

The Reformation-
156 Ludlow st
6 pm - 9 pm
A night of black magic... mwahahahahaha (in my scary ghost laugh!). Tarot card readings, Wiccan candles, music, but, most importantly, shopping!

Talbot's & Sally Hansen-
525 Madison Avenue (between 53rd & 54th)
6 pm-8 pm
The first 100 customers will get a gift bag filled with Sally Hansen goodies!


Kenton Magazine & Rolando Santana (with mini-makeovers by your dear old Benz!) FNO party-

Rolando Santana Showroom- 306 W 38th st #603

7 pm-11pm

When style meets beauty, meets drinks, meets music, meets cupcakes… You get this party! I’m obviously very excited about this because I will be giving mini-makeovers at this event, so come on thru if you want to score yourself a quick fall beauty trend to wear out for the evening. Fancy a bold lip? I’ve got your back. Come see me.

Mercedes-Benz & Derek Lam’s “Let Me C Your Style”-

10 Crosby Street (between Grand & Howard Streets)

Mercedes-Benz and Derek Lam are searching for this season’s “Crosby Girl” to go along with the season’s must-have accessory, the C63 AMG Coupe. On Sept 8th they will be having an open casting call for a trend setter at the incredible stylish Soho location.

Stop by Derek Lam’s Soho store and see if you have what it takes to be the next “Crosby Girl”.

The Style Panel judges will include Derek Lam, Hanne Gaby Odiele, and James Scully.

A DJ will be spinning and champagne will be flowing.

Vivienne Tam’s “A Lunar Love Story”-

Soho Boutique; 40 Mercer St

Chinese folklore turns to a beautiful story of longing between an immortal lady, Chang’e, who is banished to live on the moon forever, and her mortal husband, Houyi, far below on earth. This September on the day when the moon is the brightest and fullest, Chang’e and Houyi can find each other and are reunited. For centuries on this night, Chinese people have lit up the earth with candles and lanterns to help light the way for the lovers’ reunion. This tradition has evolved to an appreciation of the moon and its symbolic meaning. While looking up at the full moon, people think of their loved ones, wherever they are in the world, and this brings them a little closer”.

On FNO Vivienne Tam invites customers to experience an evening of tasty treats by Nobu Restaurant, five new dessert truffles being premeired by Godiva, and vino. DJ Peter High will be on the turntables, while you play and win prizes with Julia Chang from Fox in the traditional “Lantern Riddle” game. Guests will have the opportunity to win tickets to the SS2012 runway show at Lincoln Center and a one of a kind Vivienne Tam leather handbag (along with many other great raffles).

20% off fall fashions straight off the runway.

ESPRIT

583 Broadway (between Houston & Prince Streets)

6 pm-11 pm

ESPRIT will debut a branded street truck outside its Broadway location with images of Gisele Bundchen and Erin Watson from the new campaign. Stop by for 40% off bounce back cards to the store and grab some Sheets™ (www.takeasheet.com) for a much-needed energy boost.

DJ DL will be spinning musical magic inside the store to keep the party poppin.

Via Spiga

487 Broadway (between Broome & Grand Streets)

6 pm-11 pm

Via Spiga’s Soho boutique is boasting the following offerings:

Gelato Bar provided by Pop Bar.

Free Essie nail polish gift with purchase: Customers who make a Via Spiga purchase during the event will receive a branded set of three custom Essie nail polishes in the Via Spiga Fall color palette (gray, raspberry and mulberry).

Tweet-Up Giveaway: Customers in-store and online will tweet why they love Via Spiga on

Fashion’s Night Out for a chance to win a free pair of shoes or boots. There will be a total of five winners, with one winner announced each hour of the night. Clearly I will be a-tweetin.

DANNIJO

423 West 14th Street (between 9th and Washington Streets)

7 pm-9 pm

DANNIJO Ice Cream Truck. Amazing. Parked outside DANNIJO’s in the Meatpacking district, the designers will be inside the truck selling jewelry, iPhone, and iPad cases. Even better than that? They’re giving out free ice cream to anyone who makes a DANNIJO purchase.

Sephora

TEMPTU and Joey Maalouf at Sephora Herald Square.

Sephora 34th St. between 7th Ave. & Broadway6 pm – 11 pm (Joey’s appearance from 7 – 10 pm)
Celebrity makeup artist, Joey Maalouf will be giving makeup tips, tricks, and applications using TEMPT. Flaunt your gorgeous face by stepping into the TEMPTU photo-booth and
enter the raffle for your chance to win one of five TEMPTU Starter Sets (a $225 value).

ghd Recreates Katy Perry’s Ad Campaign at Sephora Time’s Square.

Sephora 1500 Broadway6 pm – 11 pm

ghd stylists recreate the looks that Katy Perry was rocking in her campaign for ghd’s limited edition collection. Whether you are boho chic, new wave, or glam, you will have your photo taken by celebrity photographer, Phillip Angert, then you can upload your picture onsite to your Facebook or Twitter page. ghd will also be giving away some surprise goodies in honor of their 10th anniversary.

Meet actress and perfume-guru Kate Walsh.

Sephora Times Square 6pm-7pm and Sephora 5th Avenue 8pm-9pm

Kate will be on hand to dish about the BOYFRIEND fragrance. The BOYFRIEND fragrance creator is inviting fans to slip on their favorite red dresses for Fashion’s Night Out. Sephora beauty experts will be teaching guests the art of selecting the perfect shade of red, but don’t mess up your lips on all the free champagne that’s flowing. And please don’t get all sloppy drunk in front of Kate. Not that I would do something like that… You know I love my champs. Anyhoo, red dresses, red lips, lots of drinks, and Kate Walsh. Too much fun!


Hanky Panky

Bloomingdale’s SOHO (504 Broadway between Broome and Spring)

Hanky Panky will be customizing thongs and boy-shorts with rhinestones with any Hanky Panky purchase.

HAVAIANAS

20 West 29th Street Between 5th and 6th Avenues

6 pm- 12 am

Located both in and outside of the Ace Hotel, Havaianas will be having a giant block party. Party attendees will have the opportunity to customize their own flip flops with Make Your Own Havaianas. These FNO sandals will be sold for $25 each, and $2.50 per pin, with proceeds going to Opening Ceremony’s charity of choice. A traditional Brazilian Fortune Teller will be on-site to offer color aura readings to help consumers choose their custom color combinations for Make Your Own Havaianas, giving out Brazilian Wish Bracelets, and Havaianas tote bags.

Victoria’s Secret Pink

565 Broadway (at Prince Street)

6 pm-11 pm

DJ’s playing during the event and you receive a free limited edition panty with any PINK purchase while supplies last.

The Plaza Beauty

One W. 58th St. New York, NY

6pm-11pm

Big beauty night at The Plaza Beauty! Visitors will have the chance to win a Jemma Kidd Make Up School bundle worth $300, as well as products from Caron, Azagury Fragrance, Debra Sylar Jewelry and more. The Plaza Beauty will also be raffling off free makeovers every hour. Beauty experts from Goldfaden Skincare will be in-store treating guests to hand exfoliation massages. Shoppers will also receive complimentary gifts from prestigious beauty brands such as, LuMesh, BECCA, Whish, Antica and Infusion Organique, with any purchase.

Votre Vu’s VuBar introduces the Vu-Lin Rouge

The VuBAR, parked on 9th Ave between 13th and 14th Sts.

6-11 PM; performances from 6:30-9:10 PM.

The VuBAR will be stationed in front of the Soho House for a French fĂȘte based off the famed Moulin Rouge. The VU-Lin Rouge will have authentic performances by French Can-Can girls and a contortionist. Please don’t be surprised if I’ve had too much champagne at this point and I try to show you my Can-Can.
In addition to sampling Votre Vu’s French skincare, guests can taste SnapDragon Beauty Beverage.

ONLINE EVENTS

Piperlime.com

Visit Piperlime.com at 6:00PM on September 8th for the reveal of Piperlime’s new lineup of celebrity guest editors. Be one of the first to shop the editors’ new picks and score a special treat in honor of FNO while supplies last.

Thymes.com

Log onto www.Thymes.com between 6pm and 11pm EST and receive a complimentary Bergamot Vert Hand Cream with any purchase with the code “FNO”.


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