Hair styling gurus ghd announced today that Katy Perry will be the new face of the brand. Not only has ghd signed on to be an official sponsor of the California Dreams 2011 Tour, but Katy just got done shooting the ghd ad campaign with David La Chapelle.
Here’s what ghd CEO Paul Stoneham had to say about Katy:
“Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognized as a cutting edge style icon, unafraid to push fashion and beauty boundaries. Sassy, stylish, and sexy, Katy is the perfect partner for ght.”
I’m really excited to see this ad campaign because I’m a fan of Katy, ghd, and David La Chapelle. I’m sure it will be super edgy and sexy. Would Katy have it any other way?
For those of you who don’t know ghd, they are industry leaders in regards to their styling tools, especially when it comes to the flat iron department. Check out some of their products below… and stay tuned for more info on Katy!