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Mar 23, 2011

Guerlain Rouge Automatique hydrating, long-lasting lipcolor

Guerlain creative director, Olivier Échaudemaison, went back to the archives and found some gems. In 1936 the original Rouge Automatique lip color was revolutionary at the time because it had a single-hand push feature.Also from the archives was the Forget Me Not (Ne m'oubliez pas) lip color created by Aimé Guerlain in 1870 that was housed in a gold-plated tube.
Combining the ideas of the original Rouge Automatique and the Forget Me Not, Échaudemaison has come up with a sleek and easy to operate lipstick for today's woman. A lipstick with history!
Today's Rouge Automatique ($35) is housed in a sleek gold chamber with a single-hand push feature.
Your left hand is not required here. It's capless, so you don't need to worry about losing the top. Just push, apply, and go. It's utterly adorable, don't you think? But besides functionality, the formula has been improved as well. The lipstick is meant to feel like a second skin on the lips, not waxy or cakey like some lip colors can get. They used non-opaque Cristal Pigments to give sheerness and luminous color simultaneously. And, of course, it's meant to last for hours.

Rouge Automatique comes in 25 colors in the beige, red, orange, and rose families.
Rouge Automatique is available in April at select Saks, Neiman, Nordstrom, and Bergdorf's.
Since it's not available until April, I'll just give you a sneak peak at the Naheme color (from the orange group) that my friends at Guerlain sent me this morning. Isn't it just delicious!? I think it's the perfect color for spring.

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