Maybelline New York have always been leaders of innovation in the world of mascara. But how will they follow the extremely popular launch of Falsies Volum'Express mascara? Don't underestimate Maybelline! They're starting 2011 off with a bang with their new One By One Volum'Express mascara ($8.15). For those who want intense volume, but don't want to be bothered with clumps or lash combs, Maybelline New York's "Lash Catcher" brush is designed define each lash.
The trick to Maybelline's new Lash Catcher brush is its pliable elastomer material, working in tandem with its specially-designed shape. The flexible brush is designed to coat each lash without pulling or tangling lashes. The football shape of the brush helps to catch every lash. Longer, thinner bristles are made to increase volume, combined with shorter bristles that are designer to get in between every lash.
This conditioning Vitamin C formula is available in 3 washable (Very Black, Blackest Black, Brownish Black) and 2 waterproof shades (Very Black and Blackest Black) at mass retailers January 2011.
Thanks to Maybelline New York for sending me this fantastic mascara to try!
Pictures courtesy of Maybelline New York.