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May 20, 2010

H&M Fashion Against Aids launch

H&M launched its Fashion Against Aids collection last night in NYC. 25% of the sales from this collection go to youth HIV/AIDS awareness projects.

The line has a bohemian-chic feel, that is only emphasized by the sprinkling of portable tents and folding launch chairs in the collection.

There's a touch of rock-n-roll in there with leather jackets and printed headphones.

Tribal prints are found on necklaces, sandals, tees, and dresses.

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