Sephora.com, Inc.

Apr 13, 2010

Blow (NYC's blowdry bar) introduces Blow Out non-stick hairspray







Blow, NYC's blow dry bar, is constantly looking for ways to improve their famed blowout. Since their inception in 2005, they've opened 2 locations, become a full-service salon (not just for blow-outs anymore!), opened a blow dry academy for salon professionals, and launched a full product line. They've come a long way in 5 years, but it's all based on the premise that the client should be able to get their hair styled, and preserve the life of that style. The hair care line ranges from $16-$25 and is specifically designed for achieving the perfect blowout at home. The line is free of parabens, sulfates, and sodium chloride, which helps prolong your style since it's not stripping your hair. Their number one product is Faux Dry, which is a dry shampoo made with corn starch. Again, this is to prolong the hairstyle regardless of whether it's done in the salon or at home.
Now they've come out with a new product that is sure to change the way some people look at hairspray. Blow Out is the new "non-stick" hairspray made to hold the hair without stiffness. It's made with silk and soy proteins and is incredibly lightweight for fluidity in the style. ($19.75 for full-size, $9.50 for travel size). This product, as well as their full hair care line is available at BlowNY.com, various salons, and Ulta stores nationwide.

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