The first day of Fall 2010 fashion week started on a somber note with the loss of the legendary Alexander McQueen. It was a dark day in fashion history. But some fashion mavens were able to rejoice, if only for a few moments, that evening at the Red Dress fashion show. United together by one cause, the Heart Truth enables designers and superstars work together to bring awareness to the number one killer of women in America: Heart Disease. On March 5th some of the dresses worn on the runway will be available for bidding on www.clothesoffourback.org. The proceeds from these auctions will go to the Foundation for the National Institutes of Health to support women's heart health research. Many of the companies that we know and love also help put this event together, such as Johnson & Johnson, Diet Coke, and Bobbi Brown (to name a few).
Jordin Sparks was wearing Badgley Mischka.
Kim Kardashian looking Goddess-like in Marchesa.
Felicity Huffman was looking anything but desperate in Oscar De La Renta.
Heidi Klum says awareness is in, Heart Disease is Auuut.